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5 Digital Marketing Tools for Small Business

If you are a small business owner, it can be hard to know where to turn when it comes to digital marketing tools. Never fear, we've compiled a list of the top digital marketing tools for small businesses.


Hootsuite is a clever tool that allows you to manage your posts across multiple social media platforms. With Hootsuite, you can schedule posts to appear at a later time or date, which can be invaluable for business owners who aren’t always available to post during the ‘hot hours’ for engagement. Hootsuite also allows you to monitor customer engagement and ROI, or your return on your investment if you are paying to promote a post.


MailChimp is invaluable to business owners who utilize email campaigns. It’s a one-stop-shop to design campaigns, store email contacts, and organize data analysis. MailChimp allows you to talk directly to interested parties via your email lists and keeps running email campaigns simple for the business owner. One of the most convenient aspects of MailChimp is that it issues you a private email address to send the campaign emails from, so you aren’t sending potentially hundreds of emails from your personal account.


Canva is irreplaceable to completing small graphic projects to post on social media or to use in advertising. Canva is a free graphics design program and it can be used for hundreds of simple graphic jobs from letterhead to email bumpers. While it has a small learning curve, once you master Canva, you can create unique social media bumpers for every post!

Google Analytics

Google Analytics can seem a bit overwhelming at first, but is a great tool for small business owners who want to utilize content marketing and search word optimization on their websites and in social media posts. Google has taken samples of all the keyword searches that are entered every day and analyzed all pertinent demographics surrounding that keyword. This allows you to look up the type, age, and location of potential customers searching your keyword as well as connected keywords and other topics that are also searched with your keyword. All data is free to use and totally anonymous.

Google Workspace

Formerly known as Google G-Suite, Google Workspace is an all-encompassing set of business tools for business owners and for personal use as well. When you sign up for Google Workspace you have access to Gmail, Google Docs, Sheets, Slides, and Forms as well as, Google Drive, Calendar, Hangouts, Google+, Sites and Keep. Google Workspace is a lot of free applications all bundled together in one simple account, which makes it invaluable to business owners.


Calendly is a super simple and easy-to-use scheduling application that allows you to schedule meetings with customers without the constant back-and-forth emailing to compare calendars. Simply sync with your existing calendar and your customers will be able to choose time slots that work for them. Calendly is connected with Zoom, which makes meeting digitally easier than ever, but you can also use Calendly to schedule in-person meetings and events.

Online Marketing Tools Are So Useful!

While this article only outlines a few of the most popular online tools that are available for free to business owners, there are hundreds more out there. Be sure to research which applications meet the needs of your business and personal use.

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