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Why small businesses overlook link building

In this article, we will cover the difference on hiring a freelancer to a dedicated team. What do you want? Do you want something quick and fast? Do you want something long-term that's effective with a strategy? Let's go over the difference between both.

The Statistics

It’s been said more than 800 small businesses are closing each day due to Covid, and more than 9 Million small businesses in the United States fear that they won't survive the pandemic. If you’ve been in business long enough, there’s nothing worse than seeing years and for some decades worth of work disappear into thin air.

What if there was a way in which small business owners could not only remain open but also thrive their business into overdrive without having to spend one penny? Ladies and gentlemen, such a thing exists, and it’s a mixture of outreach and some good ol’ consistent hustle.

The day you’ve been waiting for has finally arrived.
In this article, we will cover how Link Building which is one of the many parts of Search Engine Optimization, can genuinely recover a struggling business and grow it beyond imaginable results.

What is link building?

Link Building is the magic between getting your website on page one of Google and an underperforming page staying behind while no one bothers to read it. As Moz describes it “Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet.

In other words, acquiring links to your business’s website is as it would be to get a vote from others telling Google that your article or page is an excellent answer to their question. The more votes that are earned to a set page or article on your website, the better the chances are of Google serving it higher on the search engine when users are Googling said keyword phrase. 

By far link building is highly underrated and not many business owners take full advantage of it. Link building is something that occurs naturally if a company is producing quality content that serves the searcher’s intent. This is why if you’ve been on the internet long enough you will hear someone who started a blog back in the 1990s and as a result of them consistently creating content, they now have a massive Domain Authority and traffic.

If you’re a business owner who’s just starting out, don’t think you’re behind. There are many different types of content that a company can create. The most popular being a blog article, these articles can cover other things such as:

1. How-to Blogs
2. Quotes
3. Stats
4. Round-Ups
5. Collaborations
6. Q&As
7.  Interviews
8. Company News
9. Product News
10. News Release
11. Comparisons
12. Listicles
13. Step-by-Step Guides
14. Why
15. New Strategy
16. Research
17. Best Practices
18. Tips
19. Checklists
20. Gone Wrong
21. Repurposing

That’s not to mention Ebooks, white papers, customer success stories, and the list of content that can be produced goes on.

How link building can impact your business

Understanding how SEO works can be complicated as the algorithm and strategies are always changing, not to mention that there are hundreds of link-building methods, which to a beginner can be extremely overwhelming. Speaking of stressing, staying on top of the latest marketing trend, whether it’s using a trending app like TikTok or Clubhouse, can also be daunting.

However, what continues to remain the same is networking. The way you network with other professionals in your industry is the OG of business growth. No, I don’t mean passing your old dusty business cards made in MS Paint around, hoping someone will call back. Instead, link building can do much more, lightyears more.

In a world with COVID-19 restrictions, many of the meetup groups or events held are currently postponed; there’s one thing that continues to be available at all times. Enter email outreach. Email is the bloodline to link building, it can create such a positive ROI to your business, the problem is most aren't disciplined enough to do it consistently.

Suppose every business owner would take 1 hour per week to send a customized messaged to a handful of prospecting sites. In this case, they would not only increase their organic rankings for their chosen keywords but also traffic and inbound leads significantly.

CEO of Limitless Publishing says, “some industry experts estimate backlinks may account for as much as 80 percent of the weight that search engine ranking algorithms give websites.” If this isn’t a significant opportunity wake-up call, I’m not sure what is.

Why Most Don't Do it

“If you're not being consistent, it's because you are not exciting yourself enough to think of the results you want.”

As briefly mentioned before, many small business owners simply won’t take the time it takes to do outreach. The answer is, it takes time, and lots of it. The good news is, the more time you do invest into outreach to build links to your site, the greater the chances that a page with your chosen keywords has to make it to page one. Oh! and of course the more money you will make.

Conclusion

If money isn’t a factor of worry, it does great strides to hiring an SEO specialist who specialized in link building. Hiring such an expert will save you hundreds of hours of failures and unresponded email messages or worse people simply telling you they’re not interested.

On the other hand, if you're someone who’s got Gary Vee as a spirit animal, you’ll be surprised to know what a simple-created email can do for you. Being able to share your industry knowledge on other blogs, whether local or anyone else on planet earth that has a website, is a blessing in disguise.

At this level, it becomes a numbers game. The more emails you send out, the more users will respond to your message. Ultimately, you’ll have dozens of opportunities sitting in your inbox to which you may easily build links to and create a massive wealth of organic keyword rankings for your site over time.

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